The new Snap Pots from Heinz make me sad. This we have already established. But until I got in touch with Heinz to find out why it had decided to reinvent the wheel, I didn’t realise that I should have been sad about something else.
Because, according to Heinz, there are lots of people with “time pressured lifestyles” who want a “personalised portion” without having to “to hover by the hob, worry about waste or adding to the pile of unwashed pots and pans”. And, so, Heinz has responded to the British public’s “busy lifestyles” by creating the (unrecyclable plastic, remember) Snap Pots. Bravo.
“Consumers increasingly expect their food to be as convenient as possible” the Heinz press statement earnestly claims. Heinz fans have a “preference for their food to come in a convenient format” it stresses. But does that mean it ought to be pandering to the sorts of people who are so convinced of their own time-poverty?
